If you aren’t focusing on SEO to rank well in the search engines, then you will be missing out on a ton of traffic. The better your website ranks in the major search engines, the more traffic will be sent to your website. The more traffic you obtain, the better chance you have of gaining new customers or clients. The more customers/clients your business has, the more revenue you can generate from your online presence. The higher your revenue is from online sales and/or leads, then the stronger of a company you can become! Here are some reasons to focus on SEO
1. Puts you ahead of your competitors.
It helps smaller companies compete with larger ones, and allows higher quality content to rise to the top of the search rankings without having to rely on traditional advertising. With SEO, your customers may find you organically, rather than needing to resort to more expensive channels like paid search or TV ads. They may also find you through social media or hits from other websites linking back to yours. All of these options can help you connect with current and potential customers while reducing your marketing costs at the same time.
2. Increases traffic.
One of the main reasons why SEO is important is that it increases traffic, which in turn leads to higher sales. If you want your business to be successful online, you need to have a significant amount of traffic on your website. And if you rank high in search results, you are bound to get more conversions because people trust Google and are likely to click on the first few results.
3. Increases your search engine visibility.
It increases your search engine visibility.
The more visible your website is on search engines, the more likely you are to get clicks and visits to your website, right? Well, that’s exactly what SEO can do for you. If a website ranks #1 in Google for a keyword or phrase, it will get more clicks for that search term, comparatively.
4. Makes you look trustworthy
Simply put, if your website appears in the top results for a keyword or phrase on Google, Bing, or Yahoo!, site visitors will see your brand as an authority and therefore more trustworthy. After all, if a major search engine like Google trusts you enough to rank you highly, shouldn’t your site visitors? Better yet, they’re more likely to share your content on social media platforms like Facebook and Twitter when they trust your brand. (And we all know how much traffic comes through those channels!)
5. Higher conversion rates
By improving the user experience, SEO also increases user engagement. Users will spend more time on your website if it is easy to navigate and aesthetically pleasing. This means that there is a higher chance of them buying your services or products.
This will increase sales and ROI (return on investment). Users who have had a good experience with your website are more likely to buy from you in the future, meaning that all this hard work will pay off eventually!
6. Makes your website mobile-friendly.
It is important to optimize your site for mobile by making sure your content loads quickly on smartphones and tablets, optimizing your call-to-action buttons for touchscreens, using larger fonts or buttons (since fingers are bigger than mice), utilizing scrollable dropdown menus instead of multi-level flyout menus, etc.
The good news is that SEO can help you optimize your website for mobile devices! By optimizing title tags, meta descriptions, and URL structures you can help Google better understand what information is on each page of your website and direct mobile searchers to the most relevant information.
7. Helps you Get Quality Traffic.
Ranking for relevant keywords means your website will get quality traffic. You can achieve this by creating content that’s relevant to the topic you want to rank for.
For example – If you are a Dentist in New York, and someone searches “Dentist In New York”, Google would show your site as a relevant result to this search query.
This is how SEO helps you get quality traffic. Also, the reverse is true – If your website shows up on page one of Google, it would attract more traffic than if it was on page 10 or 20.
Using an experienced and well-established agency to handle your SEO needs is the best way to ensure that you’re getting the results you want. Their knowledge of the industry and their experience working with a wide range of clients ensure that they can provide quality service for any type of business, regardless of its size or niche.
8 Miles Solution gives you more than just website analysis. We work directly with you throughout every step of the process so whether it’s improving your local search rankings or increasing sales through paid advertisements on social media platforms like Facebook and Twitter – there’s nothing too complex for us!