Introduction to Social Media marketing
Social media is a low-cost and effective way for companies of all sizes to extend their reach. Finding new customers and diversifying revenue streams can also be achieved through Social Media. But getting started with no previous experience or insight could be challenging. And it’s difficult to know where to start when faced with so many choices: Facebook? Twitter? Instagram? Tumblr? LinkedIn? These sites each have millions of active users worldwide. They are providing incredible opportunities for business owners who want to reach out to buyers in their target market.
But the question is, are you using your social media to its best potential? Here is a blog that will guide you to utilize the power of SMM.
1. Paid Ads
If you want to boost your social media marketing efforts, paid ads are an option.
One of the best examples is Facebook’s “Boost Post” feature. With this feature, you can turn a post already published on your Facebook page into an ad.
For social media marketing and getting new followers, likes, clicks, and leads, what better way than to go right to the people? Paid Ads do just that! When you create a paid ad on Instagram or Facebook, you can target your audience effectively. You can target by age range, gender, location, and even by interests or other pages they like.
2. Organic Posts
The most basic and important way for you to use social media marketing is to broadcast your content. You can do this by posting status updates, tweeting links, and sharing photos on Instagram. This is one of the fastest and easiest ways to get people interested in your brand. All you have to do is write a copy that excites people enough to click through and share it with their friends!
Besides broadcasting, you can also use social media as a tool for interacting with followers on a personal level. They allow people to ask questions about products, services, or general queries; then respond directly and publicly with the answers they need. You can also promote upcoming events through social media channels such as Twitter or Facebook. This helps build up anticipation ahead of time, creating curiosity.
For brands looking for more visibility online, using social media platforms such as Facebook Live Streaming Video allows businesses an opportunity to reach out directly while building community engagement at the same time!
3. Cross-Platform Promotion
While it may seem like a hassle to create and maintain a presence on every major platform, there are actually many benefits to having multiple social media accounts.
First, if you use similar handles for each account, people can easily find you on other platforms. Your audience can find you easily.
Second, you can use each account to reinforce your brand identity. You can post similar photos and videos across all your platforms so that people will immediately recognize them.
Third, cross-promote your social media accounts by placing links to each account on the others. And if you have a website, make sure all of your social media accounts are linked there.
There are many ways to engage your followers. Here are some ideas:
- Giveaways- Offer a free helpful guide or whitepaper, or a discount on your company’s products or services.
- Asking questions- You can do this through the text of a post or through an attached poll. Use this to get feedback on what your target audience prioritizes as they decide which products they want to purchase.
- Posting at peak times- Most people use social media during their commutes and breaks from work, so posting earlier in the morning and later in the afternoon could be more effective than posting midday.
- Responding directly to comments- This makes customers feel heard and provides them with an opportunity to feel connected with your company’s brand.