There is huge scope for B2B marketing, the landscape of the B2B marketing industry is growing rapidly, even so where there is scope there is competition, right? Though the term marketing is the same, however, its definition is different for every single marketer, we call it a marketing strategy. Perfect marketing is all about a perfect strategy and in the hunt for perfect strategy every marketer performs hard, yet somewhere in the process of overdoing, we tend to ignore a lot of things and compel many mistakes.
When one manages so much, he has a little margin for mistakes, even so, you can’t take it for granted. Needless to say, a small mistake in business can cause a lot of damage. And when there is so much competition around, you can’t take a chance at all, and most of all, you won’t allow your opponent to overtake you isn’t it? This blog is to make you aware of the mistakes that are always happening and easily overlooked but can cost you high.
What are the common Cliches in B2B Marketing?
Unaware of the client type
The most rudimentary mistake most marketers do is treating all the clients the same. Every single client is different, the client may have a different preference, different likings, and different thinking depending upon certain terms and conditions. The same marketing strategy never going to work for all your leads. Just for the sake of time and cost-saving, many marketers try to bound all the leads in the same plot, and here they made a mistake. The leads which fit into that area will stick to your idea but the remaining will leave and you cannot achieve your targets.
Following the crowd
I have seen many times, if four people are doing the same thing, then we presume that it must be right. Regardless of whether it is right or wrong, we intimate the same. In short, we blindly follow the trend. But there is no guarantee of something working for others will also work for you the same. Try to be more real and be authentic, let your clients know who you are. A trustworthy relationship always lasts long.
While drafting any strategy or designing any campaign you put all your hard work, time, and money into it and just want that hard works pay off, but many marketers neither track the campaign performance nor they have backup plans if somehow their strategy fails. By doing so you can’t get an idea about your running campaigns, are they working or not? Are they able to give you desired output? Are they targeting the right leads? And so on.
Using the same strategy again and again
As the same content is not suitable for every client likewise the same strategy won’t work for all projects/campaigns. You need to be selective about strategies. Many B2B companies follow the same procedure and methods to generate leads and ended up with the undesired output. You have to understand each project demands uniqueness. The more you will be creative and strategize the more you will attract leads.
Improper use of social media
Even though social media is one of the finest and highly rewarding marketing tools is it often ignored by many marketers and B2B companies. Many B2B companies think social media is not their cup of tea, but it, not true companies can build platforms by creating high-quality content, can establish relations with existing clients, and can build a new connection which later on may be converted into sales. One can get additional information about clients that can help in better understanding one’s preferences.