What is Lead Generation? To understand what lead generation is, we need to understand what a lead is. A lead is anyone in the world who is interested in your products or services. Considering that Lead Generation is a process of gathering such prospects that can be your potential customers. In other words, Lead Generation…
A content marketing strategy is only one component of a larger marketing strategy. A marketing plan, in addition to the content strategy, should specify which content should be delivered to which target group and via which channels. The message is the content, and the means are online marketing channels such as SEO, SEA, and social…
90% of startups fail! This means that the odds are against entrepreneurs. But what makes you a good entrepreneur is learning from your mistakes and trying again. We have compiled a list of some common mistakes that entrepreneurs make to guide you on how to avoid them. Not setting clear goals You need to set…
According to the India Brand Equity Foundation, the hospital industry in India is forecast to be Rs. 8.6 Trillion by the Fiscal Year 2022 from Rs. 4 Trillion in the Fiscal Year 2017 at a Compound Annual Growth Rate of 16–17%. The Healthcare Industry is growing with its demand. In an industry where its primary…
When you create content that is outside your niche, it gives you the opportunity to build a brand beyond the product. For example, if you sell baby products and create content on how to be a good parent or how to raise happy kids, it shows that you have what it takes to help people…
The world was still recovering from the pandemic,then the war between Russia and Ukraine hit the world again and stunted the growth. The pandemic caused the world’s GDP to shrink, and just as it was recovering, the Russia-Ukraine conflict threatens global economic growth once more. Countries that were heavily reliant on other countries for supplies,…
What is Demand Generation? Demand generation is the process of driving awareness and interest in a company’s products and services. It includes all marketing activities that drive awareness and interest in a company’s products and services. Demand Generation is not just about demand, but also about generating awareness of your company and its products or…
‘Account-Based Marketing’, a term that is often used in the B2B industry. But despite its frequent use in the industry, we are unable to completely leverage it efficiently. Therefore after a lot of research and gaining insights from the industry professionals I’ve come up with this article that delves into the realm of various aspects…
In the digital age, where customers are bombarded with endless choices, standing out is more challenging than ever. Enter Demand Generation—a marketing powerhouse that doesn’t just open doors; it builds them! This strategy is your golden ticket to capturing and captivating your target audience. But what exactly is demand generation? And why is it considered…
Ever wondered how some businesses seem to read your mind, offering you exactly what you’re looking for? No, they’re not psychic; they’re simply leveraging the power of Intent Data. In this blog, we will discover about Intent Data and its various aspects. Let’s start. What Is Intent Data? Intent Data is the digital footprint that…